Cross-Cultural Communication: Understanding Language and Culture for Global Communication and Interaction (Book 2)

This book discusses about the language, culture, and communication and interaction among people having diverse and unique cultural backgrounds across the world. By this book, the readers gain awareness of English language, other languages of different countries, and cultural differences or similarities as well. Then, it also develops confidence in communicating and interacting with the native speakers of English and the people of English speaking countries and other people from different cultures as well.
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In today’s world, cross-cultural communication is still imperative regardless of the technological communication advancement. No technology can replace cross-cultural communication in its basic and natural form involving face-to-face communication. This book vol. 2 offers a broader and comprehensive contents and excellent knowledge on this subject as well. It is a must read.
— Prof. Deddy Mulyana, M.A., Ph.D. Faculty of Communication Sciences Padjadjaran University
Building up the theory on the interconnection among languages, cultures, and societies, this book explores the potential benefits as well as potential problems from (not) understanding the connections. Broad definitions of culture and hence cross-cultural communication are presented although some micro-culture settings are only discussed briefly. Interestingly, it argues that sufficient understanding of different cultures will mostly guarantee language users to have successful cross-cultural communication. This book provides good coverage of forms of cross-cultural communication, enriched with examples from different settings of communication events in different cultures. Not only is it a good start for readers with no prior knowledge of cross-cultural concepts, but it is also relevant to be used by readers with advanced knowledge in the area.
— E. Aminudin Aziz
Professor of Linguistics, Indonesia University of Education and Head, Agency of Language Development and Cultivation, Ministry of Education, Culture, Research, and Technology, Rep. of Indonesia
In times of globalization and rapid and massive development of internet, the world now becomes smaller and borderless. People from diverse countries and cultures meet, interact and communicate intensively and extensively due to many reasons, purposes, and agendas. This book offers abandon of knowledge, understandings, and insights regarding to cross-cultural communication and interaction. This book is more complex, comprehensive, in terms of contents, volume. elaboration and explanation, and illustration and detail as well.
— Amrin Sargih, M.A., Ph.D. Professor of Linguistics, Faculty of Languages and Arts of State University of Medan