Dikirim 2-5 hari berikutnya SETELAH pembayaran diterima. (Senin s/d Jumat, kecuali hari libur)
Sinopsis
Speak with Power. Write with Impact. Win in Business. Ready to stand out in today’s global market? Business English is your fast track to mastering the language of success. It equips you with the words, skills, and confidence to impress in meetings, nail your presentations, close deals, and connect across cultures.
Packed with real-world examples, practical exercises, and proven strategies, this book transforms your communication into a competitive advantage. Whether you’re a student, professional, or entrepreneur, you’ll gain the tools to think globally, act confidently, and achieve more.
Your career speaks for you. Make sure it speaks Business English.
CHAPTER 1 INTRODUCTION TO BUSINESS ENGLISH 1
1.1 Welcome to Mastering Business English 1
1.2 Understanding the Objectives and Structure of the Course 2
1.3 The Crucial Role of English in the Business World 4
1.4 Developing Basic Communication Skills for Business 7
CHAPTER 2 BUSINESS VOCABULARY 13
2.1 Building Blocks: Essential Business Terms and Phrases 13
2.2 Tailoring Vocabulary to Differ ent Industries 15
2.3 Reinforcing Learning Through Practice Exercises 23
CHAPTER 3 BUSINESS WRITING SKILLS 29
3.1 Crafting Effective Emails, Memos, and Business Letters 29
3.2 Formatting and Structuring Professional Documents 35
3.3 Navigating Politeness and Professionalism in Written Communication 38
CHAPTER 4 BUSINESS PRESENTATIONS 45
4.1 Strategizing and Structuring Your Business Presentations 45
4.2 Mastering Delivery Techniques for Impactful Presentations 46
4.3 Leveraging Visual Aids and Presentation Tools Effectively 49
CHAPTER 5 NEGOTIATION AND PERSUASION 55
5.1 Unlocking Strategies for Successful Negotiations 55
5.2 Harnessing Persuasive Language and Techniques 57
5.3 Engaging in Role-Playing for Negotiation Scenarios 59
CHAPTER 6 TELEPHONING SKILLS 65
6.1 Handling Business Calls with Finesse and Professionalism 65
6.2 Crafting Effective Voicemails and Taking Messages 66
6.3 Dealing Diplomatically with Difficult Callers 68
CHAPTER 7 CROSS-CULTURAL COMMUNICATION 75
7.1 Navigating Cultural Differences in Business Communication 75
7.2 Mitigating Misunderstandings and Cultural Faux Pas 77
7.3 Implementing Strategies for Effective Cross-Cultural Communication 85
CHAPTER 8 BUSINESS ETHICS 91
8.1 Integrating Ethics into Business Communication 91
8.2 Analyzing Ethical Dilemmas Through Case Studies 94
8.3 Cultivating Trust and Credibility in Business Relationships 99
CHAPTER 9 RESUME WRITING AND JOB INTERVIEWS 111
9.1 Crafting a Standout Resume/CV 111
9.2 Mastering Interview Preparation and Techniques 113
9.3 Gaining Insight through Mock Interviews and Feedback 115
CHAPTER 10 BUSINESS NETWORKING 127
10.1 Understanding the Significance of Networking in Business 127
10.2 Building and Sustaining Professional Relationships 130
10.3 Navigating Networking Etiquette and Best Practices 135
CHAPTER 11 BUSINESS ETIQUETTE 145
11.1 Demonstrating Professionalism in Various Business Settings 145
11.2 Navigating Dining Etiquette and Socializing in Business 148
11.3 Understanding Dress Codes and Workplace Appearance Standards 149
CHAPTER 12 BUSINESS CULTURE 155
12.1 Deciphering Organizational Culture Dynamics 155
12.2 Understanding Corporate Hierarchies and Communication Channels 161
12.3 Adapting to Different Business Cultures Effectively 162
CHAPTER 13 BUSINESS REPORTS AND PROPOSALS 171
13.1 Crafting Clear and Concise Business Reports 171
13.2 Structuring Compelling Business Proposals 185
13.3 Analyzing Data and Presenting Findings with Impact 188
CHAPTER 14 FINANCIAL ENGLISH 199
14.1 Demystifying Financial Terminology 199
14.2 Interpreting Financial Documents with Confidence 203
14.3 Engaging in Financial Discussions with Fluency 206
CHAPTER 15 INTERNATIONAL TRADE AND BUSINESS 213
15.1 Navigating the Complexities of International Business Practices 213
15.2 Understanding Import-Export Procedures and Documentation 216
15.3 Excelling in Cross-Border Communication and Negotiation 219
CHAPTER 16 FINAL PROJECT 227
16.1 Applying Learned Skills to Real-World Business Scenarios 227
16.2 Presenting Findings and Recommendations Professionally 228
16.3 Engaging in Peer Review and Feedback Sessions for Continuous Improvement 228
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